Dirty Data Debacle a $3.1 Trillion Problem
With news about the nation’s economy broadcast in American living rooms every day, there seems to be one piece of the financial puzzle that doesn’t get much airtime. According to data and integration...
View ArticleWhen Was The Last Time?
As a marketer, when was the last time you cleaned your data? Hmmm? That’s a good question and the answer may be shocking. Fact is, coming into 2013, marketers found themselves woefully lacking in...
View ArticleIncrease Your Marketing Efforts with 4 Data Principles
Effective marketing campaigns depend on clean and accurate data. Fact is that organizations gather enormous amounts of data through various sources within the organization. They have the necessary...
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